First you must locate yourself on the readership map. You can't draw a route without a place to start. To determine this you will need to know a couple of things.
- How many readers do you have now?
- How many readers do you want?
- How will you track the growth?
- How long do you expect it to take?
- Create a list of current friends, neighbors and clients.
- Send everyone an email announcing your blog.
- Send them an announcement each time you post a new article.
- Do this for the first month. After that, they should know if they want to be subscribed or not.
- Search for similar blogs. Comment on them ONLY if they are interesting. Do not inttrude.
- Search for similar businesses and comment on their sites.
- Search for places where you can post content for free.
- Search for places you can guest blog.
- Automate four Twitter announcements for each blog. 1 per quarter for the next year.
- Automate four Facebook announcements for each blog. 1 per quarter for the next year.
- Automate four Google+ announcements for each blog. 1 per quarter for the next year.
- Automate four LinkedIn announcements for each blog. 1 per quarter for the next year.
- Check the status of your progress twice a week. You want to check to see if the number of subscribers has increased as well as how many views the page has each day.
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