UGA - Georgia Tech - How NIL has affected pricing
Here is a comparative analysis of football ticket pricing for the University of Georgia and Georgia Tech from 2018 to 2025. As a statistician tracking ticket pricing for 25 years, the period from 2018 to 2025 provides a fascinating case study in two different pricing philosophies, both heavily influenced by on-field results. The University of Georgia (UGA) demonstrates a model of price stability followed by a planned, success-driven increase , while Georgia Tech (GT) exhibits a model of price volatility directly tied to team performance and fan demand . 📈 University of Georgia: The "Championship Tax" From 2018 through the 2024 season, UGA's athletic department maintained a remarkably stable pricing structure for its season ticket holders. While the total cost of a season ticket package fluctuated slightly based on the number of home games (e.g., $465 for seven games in 2018 vs. $410 for six games in 2024), the face value, per-game ticket price remained effectively unchan...